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2026

MacBook Neo

A global launch identity for MacBook Neo, developed with Apple Marcom to scale seamlessly across keynote, Apple Retail, web, and digital platforms.

Key contributions included creating hero product angle direction for Apple Retail and partner channels, generative launch explorations, and crafting typography animations that bring the identity to life across launch moments and digital placements.

Art Direction

3D Visualization

Motion Design

Hardware Lighting

Creative Director: Ian Macnider

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